Gen z music trends.

• Gen z music trends Like music and podcasts, brand preferences that Gen Zs adopt during these formative years will be their loyal “go-to’s” for life. May 19, 2023 · Trends: Music Festivals Increase in Popularity and Create a Culture of their Own As music festivals such as Coachella, Lollapalooza and Governors Ball have become more extravagant and popular, festivals have gained their own culture and created an expensive trend for Gen Z-ers. This time, however, there was a much more even spread in the increased adoption of streaming music services across all generations (Gen X: 29%, Boomers Nov 29, 2023 · Shoegaze has been around since the late ’80s, but it experienced a resurgence in 2023 among Gen Z, who found new bands like Wisp as well as aughts stalwarts like Panchiko. The evolution of the music industry has seen many generations come and go. Apr 23, 2025 · From rock to folk to electronic music, the “indie” umbrella has encompassed a ton of different styles for decades, but certain sounds and artists seem to making particularly big waves in 2024. Dylan was a Baby Boomer, but he was speaking to the Greatest Generation on the album's title track when he crooned: Oct 13, 2024 · Another huge trend in 2024 is the rise of hyperpop—a genre blending elements of electronic, pop, and experimental music. From Olivia Rodrigo to The Kid LAROI, we explore the rising stars, trends, and what makes them stand Oct 23, 2024 · Introduction. Gen Z tastes continue to veer toward the mainstream. And Gen Z comprises 45% of the listeners. What role does social media play in discovering new music? Social media helps Gen Z find new music through trends, challenges, and recommendations Jun 3, 2019 · Gen Z believes that music allows people to connect with one another and with different cultures. And bringing in something better. According to Market. Lewis said, noting that its eldest members are in their late 20s. So, let the music continue to play because it represents a generation carving out its own way, one beat at a time. Sustainable Fashion. S. Nov 19, 2024 · 4. Many are now entering the full-time workforce and Feb 3, 2025 · In no way would I count my conversations amongst fellow music-loving mates to be perfectly objective data on Gen Z likes and listening trends, but a broken record narrative I hear from an Nov 15, 2024 · The Future of Gen Z’s Music Scene. 7 billion by 2033. Here are the top 10 TikTok trends that have significantly shaped how Gen Z consumes music. Generative AI in Production: Artists are increasingly using AI tools for songwriting and production. Want more like this? Sign up for our weekly newsletter for Gen Z trends, delivered Sep 23, 2019 · Although Pandora is still a largely used platform for music consumers, YouTube and Spotify serve as the two largest entertainment platforms for Gen Z. The type of music Gen Z makes and listens to is reflected in their need for artists to be open and honest. From Northern Mexico’s brass-tastic Banda, to South Africa’s Amapiano house, to Moscow’s homegrown hip-hop genre, Phonk, a multitude of local sounds have strutted into the worldwide spotlight. Overview: The article analyzes Gen Z's music consumption Apr 5, 2024 · Explore the dynamic influence of music on Generation Z with Woke Waves Magazine. Dec 6, 2024 · Emerging Sounds: Sexy Drill, Fantasy Indie & The Influence of Gen Z Sexy drill also made waves in 2024, propelled by artists like Ice Spice, Bay Swag, and Cash Cobain. 65% of Gen Z believe people Generation Z (often shortened to Gen Z), also known as zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. CNBC TV18 went around looking for answers to this ‘note’ worthy development. It's easy to dismiss Zoomers simply as a digital-first generation. Sep 19, 2024 · Gen Z is more than just a generation—we’re a movement of creativity, self-expression, and digital innovation. The fact that shoegaze, a genre that emerged out of the U. May 5, 2025 · A 2024 survey found that a substantial 59 percent of Gen Z respondents reported listening to physical music releases, with an additional 34 percent stating they purchase CDs. Girls Gen Z Digital media company Sweety High ’s 2018 Gen Z Music Consumption & Spending Report Aug 29, 2024 · Cultural Touchstones and Lifestyle Choices. This generation's emphasis on authenticity, inclusivity, and social consciousness has challenged traditional norms, opening doors for new voices and ideas. Music and Film. Sep 29, 2021 · For Gen Zs, music is their instant way to reach Zen, with 82% of Pinoy Gen Z’s feeling more centered and generally happier when listening to their favorite music daily. 1. Apr 18, 2025 · While every generation witnesses cultural events and trends that encapsulate their youth, Gen Z differs from other cohorts, as they are coming of age in an environment where their defining moments often occur at a crossroads between technological advancements and the reiterated collective highlights of former generations. Generation Z , born between 1997 and 2012, is reshaping culture, business, and technology. Despite their online presence, Zoomers love the experience of in-person shopping. So, What Are the 2025 Tattoo Trends Loved by Gen Z? When it comes to tattoo trends in 2025, Gen Z is making bold moves while keeping things meaningful. Mar 20, 2023 · Generation Z, also known as Gen Z, is defined as the population born between 1995 and 2010. Music Defined by Moments, Not Genres: The focus is shifting from traditional genres to experiences. While late adopters of music streaming are bolstering the number of subscribers to high-quality services, Gen Z is driving global growth for music streaming. We studied 15–18-year-old Finnish adolescents of Jan 23, 2025 · These delicate, artsy tattoos blend beauty with creativity, making them a perfect Gen Z pick. Understanding Gen Z Culture in Nigeria Gen Z in Nigeria is a dynamic group with a distinct culture shaped by their unique experiences and perspectives. Their playful take on drill music opened doors for international artists, with Don Toliver’s “ ATTITUDE ” and Jordan Adetunji’s “ KEHLANI ” introducing the genre to All about hyperpersonalization & subversive curation. From TikTok trends to social activism, our engagement with culture reflects our values and worldview. Viral Trends: Gen Z drives the viral dance and music trends on TikTok, where specific tracks from EDM artists can gain millions of streams in a matter of days. It showcases the power of youth culture in shaping music trends and highlights the ongoing evolution of the industry. To understand this Gen Z at a better scale let’s take a look at the top trends set by Gen Z in 2024. Apr 8, 2024 · Gen Z and Millennials are 50% more aware of music royalties and are planning to invest more of their money and time into them in the future. Feb 27, 2025 · Understanding Gen Z and Their Impact. From Olivia Rodrigo to Ice Spice, these artists are shaping the future of music and inspiring a generation with their genre-blending hits and raw storytelling. Millennial and Gen Z listeners are keen to experiment and Dec 8, 2021 · YPulse’s recent music report takes a deep look at the impacts COVID has had on young people’s music listening habits, Tired of Paywalls? Subscribe to YPulse Daily Intelligence and unlock all daily articles on Gen Z and Millennial consumers. It’s an important look at how each generation is consuming audio content and Apr 22, 2025 · Like the crackle before a vinyl record starts playing, brands’ sweet spot with Gen Z can only be found by evolving, expanding and showing up where Gen Z is, with sincerity. shows that Gen Z listeners are changing the way people are choosing their music preferences from genres, to quality, to era. They are introducing older songs and artists to a new audience, reshaping the musical landscape. YouTube serves as a video destination, music app, and educational resource all in one; however, Spotify has replaced YouTube as the number one music app among young adults in the UK with 53% The impermanence of the music festival signifies how Millennials and Gen Z value experiences over things – which provides an exciting opportunity for brands. Sustainable fashion means clothes that don’t harm the Now, music trends driven by Gen Z reverberate at supersonic speeds—bouncing farther and faster than ever. And yes, cynics, the upshot of all this is that there are loads of Gen-Z listeners who love Spotify so advertisers should advertise a lot more on Spotify. Thanks to the unique tastes and cultural influences of Gen Z, folk music is experiencing a revival that's as refreshin Apr 1, 2025 · Attest found a similar gap between Gen Z and Millennials when they asked about daily streamed music: 60% of Gen Z respondents said they streamed music every day, compared to 43% of Millennials. Gen Z in Perspective: Uncovering Gen Z Purchase Intent . Of those, 77% (approximately 55% of all US adults) report listening to music at least once a day. Services like Spotify, Apple Music, and Tidal have revolutionized how we access music. Gen Z is known as the largest generation in the United States as they belong to 27% of the population. visually-driven platforms like TikTokhave also influenced the development of these music trends, This special edition explores the media landscape through the lens of Gen Z, building on insights from our 2025 Media Trends report, The Year of Impact. Jun 11, 2019 · These three shifts are Gen Z driven and changing the music scene, from where they’re finding new music to the kinds of artists they’re tuning into… We’ve talked about how young consumers have reshaped the way that music is listened to as they’ve flocked to streaming services. They listen to more international music than any other demographic. More than half the participants in the study said they’re friends with someone from another country online. Uncover the role of music in expressing emotions, connecting global communities, and championing authenticity in a Apr 25, 2025 · Zinoleesky’s "Gen Z" album dethroning Davido’s "5alive" on Apple Music Nigeria is a noteworthy event that encapsulates the essence of the current music scene in Nigeria. For Gen Z, these events are about more than just music; they represent a vibrant community experience. So it’s no surprise that Gen Z is fueling the K-Pop craze. This tech-savvy generation, born into the internet age, has revolutionized the music landscape with their unique approach to discovering, sharing, and experiencing music. For example, top-tier artists in London's O2 Arena can cost at least £120 before fees. This week, we’ve already seen many popular Coachella Feb 2, 2025 · This trend reflects Gen Z's desire for individuality and self-expression, as well as their concern for the environment and the impact of fast fashion. Oct 8, 2024 · Music Festivals: The Ultimate House Music Experience. Oct 3, 2023 · In an era of ever-evolving music trends and genres, one generation is making waves by reaching back into the past. Gen Z, the previous generation born between the mid-1990s and 2009, witnessed the transition from dial-up internet to high-speed connectivity. Dec 13, 2024 · Gen Z, the generation born roughly between the mid-1990s and early 2010s, is known for their unique tastes and preferences when it comes to music. 2. If streaming allows artists to build a fanbase, then that fandom manifests at live performances. Gen Z Differences in Technology Use. Younger audiences now have access to streaming audio services. That’s why each year, Spotify releases our Culture Next report to Based on submissions of 2397 Spotify Wrapped and Apple Music Replay collections from our Gen Z research network, this report analyzes from first-hand data Gen Z's top artists, songs, genres & more, with a special look at Gen Z's rising artists, music discovery and more. 3. And it might surprise you. Gen Z is not just the future of music; they are also its historians, archivists, and revitalizers. Photo provided by Dolby Laboratories, Inc Press Release. You can try them too. From songs with lasting appeal to those that skyrocket to fame on social media, Gen Z’s influence on popular music reflects a desire for authenticity, emotion, and Dec 1, 2023 · The music industry has to keep up with in order to accommodate the hyper-connected needs of Gen Z and remain inventive through shifting trends. Possibly because of Taylor Swift’s 2014 Apple Music Letter, raising awareness of how royalties work for streaming services and songwriters. Up until Q2 2024, the title of highest-spenders on overall live music events sat Mar 28, 2025 · How do streaming services affect music choices for Gen Z? Streaming services allow Gen Z to explore a wide variety of songs and genres easily, leading to a shift away from traditional album sales. Apr 26, 2023 · To align your brand with the music most popular with Gen Z at the moment, we’re launching the Gen Z Music package — available now for long-form and audio. Jul 22, 2024 · According to Deloitte’s recent Digital Media Trends study, 82% of Gen Zs and 70% of millennials find out about new artists or music through social media or UGC video sites (see figure). GEN Z trends at The Tuning Fork in Auckland in March 2025 presented by Connect by Live Nation Very cute coffee mugs at the event . Accepting Diversity Jan 10, 2025 · Gen Z is one of the most creative and fast learners of all generations. Gen Y vocalists are similar in color and style, typically lyrical tenor/soprano voices that are famous for singing only ballads, but for the next generation, individuality is mandatory. Mar 16, 2025 · Gen Z spots phoniness faster than their Wi-Fi drops out. Jan 6, 2025 · Taylor Smith joined Meetings Today magazine in May 2022 as a content developer, destinations and features and is the face behind the publication's column, "The Z: Planning for the Industry's Next Generation," which explores how to welcome, work with, understand and plan for the industry’s next wave of professionals, Gen Z. Lay Zhang, formerly of EXO, is also huge, blending K-pop with C-pop. Apr 18, 2019 · The rise of streaming services and Gen Z acts like Lil Nas X and Billie Eilish are heralding the end of emo, rap, and country as we know them. ” An average of 154 minutes per day is spent listening to music for Gen Z, with most of that listening happening on Spotify. Dec 17, 2024 · Gen Z’s passion for music The impact of streaming for the music industry can just as well be observed in the listening behavior of Generation Z in the United States. With unique shopping preferences, a strong commitment to social issues, and a distinct taste in music, understanding how Gen Z makes purchasing decisions is crucial for businesses aiming to attract and retain this generation as customers. Companies and labels are now advertising and catching up to the appeals of the younger generation. Analysis of Generation Z's favorite music: discover 30 essential artists, a curated Spotify playlist, and the sounds that define the era. It's a relevant topic given the dominance of streaming services and social media platforms like TikTok in music discovery. Top Songs: #15 to #6 A look at 10 of the top 15 songs for Gen Z for 2023. Seventy-six percent listen to music, compared to 72% of all US adults. . Mar 7, 2025 · Perhaps Gen Z is just aging out of the period of their lives ruled by trends, Ms. 5. Every Gen Z artist positions their personal brand with the individuality of their voice, style Aug 13, 2023 · Generation Z, born between 1997 and 2012, grew up in an era of unprecedented connectivity and accessibility to music. (those Sep 16, 2024 · Content Preferences: Gen Z prefers short-form, visual content like TikTok videos or Instagram Reels. Feb 18, 2022 · The music business is now composed primarily of Gen Z listeners which affect the types of music, trends, and market popularity. 56% of young people aged 18-24 believe that music evokes strong emotion, with this same group expressing that Feb 9, 2025 · The movement combines the recently rejuvenated boho fashion trend – known for its soft florals and voluminous shapes – with edgier fabrics and accessories typically associated with motorcycles. Oct 28, 2021 · Three quarters (72%) of US adults listen to music. us research, the AI music market is projected to reach $6. If your brand wants a piece of Gen Z’s attention (and their wallets), the playbook is clear: show up on TikTok, stay authentic, and blend online ease with offline experiences. With their digital fluency, social consciousness, and unique preferences, understanding Gen Z trends is essential for businesses, marketers, and influencers who want to stay relevant. From the slang we use to the music we vibe to, from our commitment to activism and social justice to redefining how we think about mental health and self-care, we’re rewriting the rules of what it means to live in a hyper Apr 19, 2021 · Generation Z displays strikingly different entertainment preferences than older age groups, according to Deloitte’s 2021 Digital Media Trends survey. When Gen Z reached 8th grade around 2011, math proficiency hit a peak, with 34% of 8th graders scoring at or above proficiency, up from just 25% in 2000. Gen Z’s music listening habits show a strong preference for Apr 15, 2025 · Gen Z Education Statistics. Along with the concept of genre becoming perhaps more fluid and obscure than ever, artists were arguably more fearless in expression and speaking their truth — from Beyoncé and Post Malone dabbling in country music to pop stars like Sabrina Carpenter, Charli XCX and Chappell Roan offering lyrics as bold as their unique styles. Jan 19, 2021 · 21 Gen Z music artists to watch in 2021 by Jane Parven in Features , Homepage , 2021 , artists to watch , music , music artists , musicians , roundup , spotify , tik tok , viral January 19, 2021 — 5 min read Mar 15, 2025 · This trend is leading Gen Z and young Millennials to embrace retro technologies that have long been replaced by smartphones. Aug 14, 2024 · As Gen Z continues to redefine concert culture, their love for live music is setting new trends and reshaping the future of entertainment. YouTube, meanwhile, has published its own new Culture & Trends report focusing on Gen-Z, both as YouTubers and viewers. Aug 6, 2024 · This figure is 23% higher than the average U. Mar 25, 2025 · These insights are based on an online survey of 3,595 US consumers that was conducted in October 2024. Dec 1, 2021 · Technology has made it easy for Gen Z to create music in their bedrooms in between homework and Discord chats, with 64% saying that it fueled their creativity, allowing them to experiment with . Music festivals like Tomorrowland are essential in propelling house music to greater heights. Discover the top artists shaping the cultural landscape for this influential cohort. Among Gen Z consumers in the U. We see this in digital spaces, where music lovers unite to share and react to viral clips from live performances. From creating viral dance challenges to reviving decades-old songs, the platform has become an indispensable part of the music industry. Platforms like Spotify, Apple Music, and YouTube Music are their go-to sources, reflecting their preference for instant, on-demand access to a vast array of genres and artists. Generation Z's influence on fashion, art, and music trends is reshaping the creative industries and driving a new era of self-expression. Mar 13, 2025 · Transforming The Music Industry:The Gen Z Way . Nov 4, 2024 · Gen Z turns to Spotify to soundtrack the milestone moments in their lives. use music streaming services, the highest penetration rate among all generations. With the rise of streaming platforms and social media, this generation has access to a wide variety of genres and artists from around the world. Dec 6, 2024 · Monthly spending on live music by Gen Z in the U. 2 By comparison, only 23% of people surveyed, and roughly one-third of Gen Zs and millennials, report discovering new music through recommendations on Feb 20, 2025 · Platforms like TikTok have become central to the way Gen Z interacts with electronic music, and the viral nature of content is reshaping how dance events are promoted and enjoyed. Sep 7, 2021 · Spotify has published the third edition of Culture Next, the global annual report on the trends that define Gen Z and Millennials. Today, streaming has overtaken radio as the dominant Oct 6, 2023 · The world of music is constantly evolving, and as we move deeper into the 21st century, it's clear that Millennials and Generation Z are at the forefront of shaping global music trends. With platforms like Spotify and YouTube, they explore an even wider range of 13 Gen Z Fashion Trends You Should Try. They care about being unique, helping the planet, and including everyone. Our generational definitions are as follows: Generation Z (1997-2010), millennial (1983–1996), Generation X (1966–1982), boomers (1947-1965), and matures (1946 and prior). Jul 22, 2023 · Generation Z (1996-2009) Generation Z, born between 1996 and 2009, is unlike any other in history. They’re used to the instant gratification that all things digital bring, which carries over into a desire to go to the mall, where you don’t have to wait for what you want to arrive in the mail. Spotify transforms once-lost or “in-between” moments (like doing chores or driving to work) into opportunities for profound introspection or learning. The advent of Gen Z (people born between 1997 and 2012) has seen the most dramatic reshaping of the music industry. Entering a new era of festivals For many of us older Brits, downing pints of warm cider in a muddy field, donning a poncho while bopping around to our favourite band, is considered a Oct 9, 2024 · In Spotify’s latest report titled “Culture Next,” the music streaming giant looks at Gen Z through the context of “music, podcasts, playlists and fandoms that form the soundtrack of their Dec 4, 2024 · John: Gen Z’s openness to music from any place and any time in history continues to shape the landscape at large. Jan 7, 2025 · 2024 was a year of unprecedented change in the music industry. Our lunchtime jams, centred around Y2K and throwback hits, not only draw the largest crowds on campus but create a space where the music of the past meets the creativity of today’s generation. These 13 trends show what matters to them. Being conscious of their needs and interests is key to creating relevant messaging and connecting with them on a deeper level. Among its Generation Z, often defined as those born between 1997 and 2012, is emerging as a powerful consumer demographic. For Gen Z, music is an integral part of daily life, seamlessly integrated into routines through personalized playlists, algorithm-driven Apr 3, 2024 · As of 2023, “Gen Z spend more time with music than the overall population. May 8, 2024 · Explore the diverse and ever-changing music preferences of Generation Z, from pop and hip-hop to lo-fi and hyperpop. • Life Stage Changes: As Gen Z ages, more individuals are focusing on Given Live Nation reported a 79% jump in ticket sales in 2023 across Australia, it’s not surprising that 89% of Gen Zers say music is integral to who they are. 5 Dec 7, 2021 · A new survey released by Dolby Laboratories, Inc. Dec 31, 2024 · Meet the 15 Gen Z musicians dominating 2025 with bold sounds and authentic vibes. which is a leader in immersive Apr 26, 2023 · To align your brand with the music most popular with Gen Z at the moment, we’re launching the Gen Z Music package — available now for long-form and audio. May 15, 2025 · Gen Z driving growth. Mar 5, 2025 · Key Reasons for Gen Z's Declining Interest in Live Music: • Cost: Ticket prices for concerts and festivals have significantly increased in recent years, making them less affordable for Gen Z, especially with added booking fees. From gig-tripping across the globe to turning every concert into a fashion spectacle, this generation is making music a central part of their identity. They’re simple, practical, and reflect who you are. This generation isn’t just about ink for the aesthetic (though, let’s be real, their designs are Dec 20, 2023 · The vulnerable style of songwriting about one's innermost feelings flourished in 2023, through the success of Spencer Smith and her Gen Z pop music peers including Katherine Li and Jade LeMac Why is Gen Z so nostalgic and drawing inspiration from the ’90s and Y2K? Take a Deep Dive and explore how Gen Z’s love for nostalgia is shaping trends. This year also marked a significant surge in Colombian enthusiasm for Mexican music. This group of young people is rapidly impacting society in ways that differ from previous generations. All for it, the harder it is for investors to ruin a genre/art form with business cleanliness and censorship the better, and it will result in overall higher quality material from every sect since itll be specialized for each group, monoculture never really hit the peak of what was possible for each genre besides maybe the 80s with classic rock, which even then has room to grow which corps Apr 23, 2025 · The Latest Gen Z Spending Stats; Top Shopping Trends; Important Consumer Trends; Gen Z is the largest generation in American history, currently making up 27% of the population in the US. Jul 30, 2021 · Generation Z is proving that digital media trends are changing among younger people, and will have a rippling effect on the entire digital media industry and its future practices. $299/month. Whether they’re deciding the latest social media trend or the hottest new artist, these young tastemakers are the ones setting the agenda. Gen Zers are known for their digital literacy and creative thinking, which is evident in their influence on various aspects of society. Understanding Teens Has Never Been Easier! Aug 21, 2023 · As per Spotify data from the past two years, India's classical music consumption on the popular music platform has skyrocketed by nearly 500%. It leverages AI-powered signals across YouTube to identify songs trending with Gen Z (18-24), so you can reach them with the music they know and love. While that's true, they're also community driven. Gen Z has grown up during a time of steady progress in education, with both their performance and access to schooling improving compared to earlier generations. Jun 28, 2024 · Within this gamut, as indie music sees steady growth across genres and languages, the listenership for non-film music has also catapulted. Throughout this report, we reference generations. How does Izrom help brands create music that resonates with Gen Z? Izrom specializes in music supervision that aligns with Gen Z’s tastes, ensuring brands choose authentic and culturally relevant music to this generation’s unique preferences. Genres Jan 14, 2023 · The fusion of classical music with other genres is a major facet of Stubbs's practice and, indeed, that of many others among the new generation of classical artists (see also the React to the K Jun 20, 2023 · Gen Z may secretly love a conference, but what about you? Join us at our Youth Marketing Strategy events in New York and London, where we host our own Gen Z fest, diving deep into the world of the next generation with insights, expert speakers, and youth panels. Jul 26, 2022 · The tinge of nostalgia that coats music from the past often resonates with Gen Z as well, making the opportunity to rediscover oldies extremely poignant. Utilizing analytics from streaming platforms , social media metrics, and audience insights, marketers can personalize campaigns, identify emerging trends, and optimize content for maximum impact. Later’s 2024 research shows that only 13% of Gen Z use LinkedIn at least once a day, while 51% don't use it at all. , 90% of Gen Z use music streaming services, making them the most engaged generation when it comes to digital music consumption. Sep 20, 2021 · Gen Z is the generation that has embraced music streaming the most, with nearly 60% saying they stream music daily. They have released their Music Preference . in Q2 2024; Spending limit to see favorite artist's concert in the U. Artists are creating content that appeals to specific demographics and niches, while streaming services are using data analytics to tailor music recommendations to individual listeners. Beyond music, Gen Z nostalgia is also tied to the cultural touchstones of their youth. As seen on social media, one of their most prominent talents is to reinterpret old fashion, music, and art to new likings. ” Connecting generations Jun 23, 2023 · This blog post explores the profound influence of Gen Z on the evolution of the Nigerian music scene and its impact on international music trends. Sabrina Carpenter and Chappell Roan have skyrocketed to fame, becoming Gen Z icons with their bold music and unapologetic personas. They’re not just seeking lighter online spaces, but are also rejecting the endless churn of trends and the typical polished, curated content formula and aesthetic. From shaping identities and sparking social activism to transforming digital landscapes, discover how Gen Z's eclectic musical tastes and online platforms are crafting a unique cultural revolution. The early 2000s and 2010s were a time of significant cultural milestones, from the rise of early social media platforms like MySpace and Tumblr to the popularity of TV shows like “Hannah Montana,” “iCarly,” and “The Suite Life of Zack & Cody. Gen Z is shaping fashion in 2025. Accepting Diversity Why it is the topic trending: • Emergence of Nostalgia for Early 2000s Pop: The article discusses a growing trend among Gen Z to appreciate and revive pop music from the early 2000s, which was once considered "shallow" or "cheesy. But she does not think the online trend madness Jun 23, 2022 · Other stats on Gen-Z: 68% of them like listening to and watching media from early decades; 67% use podcasts and music to cope with stress and anxiety; and 59% believe “life was better before social media”. Apr 4, 2023 · Country music’s evolving consumption trends are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate. Fundamentally Gen Z thrives on connecting online, and the trends we've identified reflect this behavior. Gen Alpha, however, has only known a world with Sep 17, 2024 · "In China, Gen Z is all about mixing global trends with local pop, and right now, Jackson Wang is dominating the scene with his international appeal and sleek style. This past year, Gen Z unseated millennials for the first Nov 21, 2022 · Gen Z defines new music. Instead, they prioritize a brand’s values and actions. Being the first generation to grow up in a world entirely encapsulated by the Internet, these individuals are true digital natives. If 2020 was the year of “ cultural awakening “, 2021 promises to be a year of cultural renaissance . music listener’s spend of $31. Dec 28, 2024 · How Gen Z Is Reviving Folk Music: Trends, Artists, and Impact In the ever-evolving landscape of music, one genre that has seen a surprising resurgence in recent years is folk music. Brand Loyalty: Gen Z is less brand-loyal compared to other generations. This year, we learned that Gen Z and millennial Dec 13, 2021 · Released to celebrate Picsart's 10th anniversary, this visual trends report has the skinny on the colours, styles and trends that Gen Z is responding to right now. With ten articles, including contributions from dentsu’s Gen Z experts and consumers from Imagen Insights, a Gen Z-focused research firm, we offer diverse perspectives on the trends reshaping content consumption and engagement. Jul 12, 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years with the generation loosely being defined as people born around 1997 to 2012. Apr 1, 2025 · Knit insights unearth four fascinating Gen Z music trends, from how they listen to where they mix the playlists they can't live without. Jan 8, 2025 · Discover the next big thing in music! Dive into the world of Gen Z music artists to watch in 2025. Therefore, Gen Z has huge control and power in the present and the future. The rise of Sabrina and Chapell. Jan 28, 2025 · 2. For the Record sat down with three Gen Z influencers— Eric Sedeño, Jules Terpak, and Clarke Peoples —to get an even more personal glimpse into how today’s rising tastemakers consume and discover content on Spotify. AI music is growing fast in how Gen Z discovers and creates songs. Digital spaces are getting crowded—and Gen Z want to declutter. 63% of Gen Z and 65% of Millennials in the US agree they listen Jan 6, 2025 · The music industry is adapting to the preferences of Gen Z, with emerging trends like hyper-targeting and micro-segmentation. Hozier’s single Too Sweet , The Black Keys’ new album Ohio Players , a rumored new album from The xx , and Camera Obscura’s first album in 10 Feb 4, 2024 · Top Gen Z Trends for 2024. Nov 29, 2023 · Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. Over the past year, the genre has thrived within various Gen Z internet communities that have fostered pockets of interest and given birth to exciting new acts. Jul 29, 2024 · In the U. Music 360 consumer research report. The Soundtrack of Gen Z 30 Artists Defining an Era Discover how Generation Z experiences music: their essential artists, favorite styles, and a curated playlist to understand the new wave of digital Mar 15, 2024 · With Gen Z’s massive digital footprint, music marketers have access to vast amounts of data that inform wildly targeted marketing strategies. Download the full report now for deeper insights into engaging and converting Gen Z customers. " • Tate McRae's New Song: The release of Tate McRae's "Sports Car" and its resemblance to The Pussycat Dolls' "Buttons" serves as a contemporary example and Mar 21, 2025 · I headed along to hear about GEN Z trends at The Tuning Fork in Auckland in March 2025 presented by Connect by Live Nation, a leading sponsorship, creative and experiential agency in music. Jun 14, 2022 · It’s no secret that the influence of Gen Z is rapidly growing when it comes to culture, commerce, and everything in between. Mar 6, 2018 · According to a new report, Gen Z teens are listening to more diverse music than ever before. 4. Platforms like gaming streaming service Twitch, TikTok, Spotify, YouTube and more might become the best digital mediums to reach Gen Zers , and more traditional Nov 13, 2024 · Gen Alpha vs. Mar 3, 2025 · This event exemplified how music, fashion, and marketing intersect, with Gen Z playing a pivotal role in driving trends and conversations and even rap beefs. Our preferences for authenticity, diversity, and sustainability are driving significant changes across various cultural landscapes. counterculture in the late ’80s, could have so much influence on American teenagers in 2024 really speaks to this. Woke Waves Magazine delves into the evolving tastes and trends defining the future of the music industry. Rise of Dirty Aesthetics: A trend towards raw, unpolished sounds is gaining traction. Vocal About Brand Experiences [The Gen Z Customer Journey is Dynamic] Feb 11, 2025 · Elana Zozulya, Yousician’s VP of product management, tells Forbes that, “Among other supporting trends, we see increased cassette tape sales and wired headphones, which shows that Gen Z are bringing a lot of nostalgia-powered trends back that include both music and iconic accessories of the earlier generations. We're talking a dive back in time and being influenced by former generations from the 1970s to the rave-scene '90s, the rise and rise of digital tech, and According to Spotify, Gen Z is craving connection more than ever, with many taking to the app’s various Blend and Share features to engage with music and playlists. Oct 24, 2024 · Both eras reflect the evolving power of music as a force for change, but at the Australian Institute of Music (AIM), we take this evolution a step further. K. 2023, by generation; Feb 4, 2024 · Top Gen Z Trends for 2024. May 5, 2025 · AI’s Influence On Gen Z Music. Being born between the years of 1997 and 2012, individuals in Gen Z are now between 11 and 26 years old. Oct 8, 2024 · Spotify has published a report digging into trends around Gen-Z and their relationship with music. Music that resonates with this demographic often features lyrics diving into personal challenges, including issues related to mental health and heartbreak. Mar 13, 2024 · Music discovery has been revolutionized by social media platforms, with TikTok leading as a major influencer in viral music trends. The survey was released on December 1, 2021 by Dolby Laboratories, Inc. While both generations are comfortable with technology, Gen Alpha has been immersed in it since birth. Gen Z is a young cohort — the oldest ones are just 25 — but this generation is a major force in shaping international culture and consumption, both online and in-person. The genre’s streaming-assisted surge to the Feb 3, 2025 · Why it is Trending: This article explores the evolving music consumption habits of Gen Z, specifically questioning whether algorithm-driven recommendations have fully replaced the influence of traditional tastemakers. In 1965, Bob Dylan released The Times They Are a-Changin' . [4] Feb 19, 2025 · The 80s called, and Gen Z wants shopping malls back. Apr 19, 2024 · TikTok has revolutionized the way Generation Z discovers, interacts with, and influences music trends. Furthermore, 82% of Gen Z and Millennials report using music to alter their mood, indicating the significant emotional and psychological role music plays in their lives. 70% of Gen Z attend a live music Dec 1, 2022 · Players ages 25-34 are leaning into the music of Gen X and Boomers, with songs from the ‘70s, ‘80s and ‘90s trending as their top choices of 2022 on Yousician, a platform where fans can Jul 14, 2024 · As Gen Z continues to redefine pop culture, we’re not just passively consuming media; we’re shaping it. Dec 8, 2022 · Getting more adolescents to participate in live music would increase the vitality and sustainability of venues and popular music culture. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively. Jun 9, 2024 · Despite the love for vinyl, there's no denying that streaming platforms reign supreme in the world of Gen Z. Artists like 100 gecs have led this movement, creating chaotic, genre-defying tracks that have become anthems for Gen Z’s anything-goes mentality. Q2 is also the first time Gen Z has reported spending the most on live music events in general in the history of Luminate Insights’ quarterly U. These festivals are cultural phenomena where music, fashion, and technology converge. Gen Z will shell out for a concert. 2 billion by 2025 and is expected to grow to $38. Apr 6, 2024 · The statistics reflect this generation's profound engagement with music: 90% of Gen Z in the U. Content creation in the audio entertainment market has seen substantial growth. Gen Z's taste in music and film is also different from previous generations, with a preference for more diverse and inclusive content. Gen Z's music is highly individualistic. • Bridging Digital and Physical Worlds: The example of Sabrina Carpenter's avatar in Fortnite and Nov 3, 2021 · There’s an abundance of emerging talent and established powerhouses out there—but which music artists are Gen Z and Millennials favorites? YPulse’s recent music behavioral survey found that the way that young consumers are listening to music is changing. In an era dominated by digital innovation, Gen Z stands at the forefront of transforming how music trends emerge and evolve. Beth McGroarty, the research director at the Global Wellness Institute Oct 19, 2021 · But by understanding the trends that drive millennial or Gen Z’s music consumption, marketers can be better prepared to reach them. Detailed Findings:1. Gen Z and Young Millennials, categorized as adults between the ages of 18 and 29, are more likely to listen music. As Gen Z continues to shape music trends, they are carving out a space where genre boundaries blur, and music becomes an evolving experience. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in. Social media provides the perfect platform for a plethora of Gen Z-led music trends to coalesce. Sonic Branding: Companies are leveraging music for branding, enhancing identity. Why it is the topic trending: • Gen Z's Unique Engagement with Music: The article highlights how Gen Z is connecting with music through a blend of digital experiences (like Fortnite skins) and a revival of physical formats (like vinyl), showcasing a nuanced relationship with music consumption. jwdk hurn wctztk djpcprdp fghs prt xqqps rgyq mftkxr zklpigi